"We are famous for our live crab", the restaurant manager proclaimed with a smile. "We show the crab to the client, before cooking it to perfection, however they wish", he added. I was at an Oriental speciality restaurant in posh south Bombay, for a survey I was conducting as part of a class project. Each of my classmates went to different regions of coastal India in an attempt to understand the current trends in seafood consumption in south India. We were trying to answer questions like: which are the seafood hotspots in the country, where is the seafood coming from, is there a broad pattern of customer preference for each region, how much of a 'locavore' is the average (sea)foodie, and what is on a typical menu at a restaurant serving seafood. And this was the third time I was encountering "live crab" in two days, incidentally at a restaurant serving south Asian cuisine. Was this a coincidence?